Unlocking Social Commerce Success

Unlock the secrets to mastering social commerce in our debut episode of the Social Commerce Show with host Ashley Wright! Ever wondered how TikTok Shop is transforming the e-commerce landscape? Discover why leading brands are flocking to this platform and how it's simplifying the ROI game. We'll also delve into how giants like Meta, YouTube, and Amazon are catching up, each bringing their unique twist to the social commerce boom. With over 20 years of digital marketing experience and collaborations with industry titans like Adidas and Reebok, Ashley shares invaluable insights and personal anecdotes that can help you navigate this fast-evolving market.

Join us as we explore the current trends and future potential of social commerce. Ashley breaks down the shifts in consumer behavior and what it means for the future of online retail. Learn about the budding affiliate marketing features on Meta and YouTube, and how Amazon's collaboration with TikTok signals a major industry shift. This episode is your go-to resource for understanding how these powerful platforms are shaping the future of online sales. Don’t miss out on Ashley’s expert advice and real-world examples that promise to keep you ahead of the curve in the dynamic world of social commerce.

Transcript

Speaker 1: 0:00

Hello and welcome to the first episode of the Social Commerce Show. So I've been wanting to do this for a pretty long time now, but I've just not figured out what the format should be and obviously the excuse really is just in terms of time. But I've obviously tried to find some time to make this a priority because I feel right now that social commerce is continuing to blow up and I feel like that there is not an actual great resource that people can go to on a weekly basis and take their time to kind of deep dive into this. Hence the reason why I'm bringing you this show. So a little bit about me, if you don't know. My name is Ashley Wright.

Speaker 1: 0:39

I've been in digital marketing for 20 years or so now, work with e-com brands for around 10 years. My background is also at agencies, so I've worked with big brands in the DTC world in terms of like Adidas, reebok, tom's, to name a few of them, and now I've taken the journey down into running my own agency. So agency focuses on predominantly at the moment, tiktok growth and again, that may change in terms of social commerce growing, but the TikTok growth side of things, tiktok shop, plays a massive part into that right now and the reason why I'm probably a little bit more passionate about this market space, because I feel like I've seen it kind of develop in terms of my background from having social media, paid social and obviously mixing that with the DC side of things. I think it's been a motivation driver to kind of push this and kind of be the the voice that kind of can give this to you. And at the same time, from my perspective, I want to continue to grow, I want to continue to learn. So it's a bit for a selfish reason as well, because I want to be able to speak to these operators, these brands who are doing well in this space and then be able to share that with you also. So I feel like it'd be really good to kind of do that. So social commerce the fact is, obviously it's continuing to grow.

Speaker 1: 1:52

Like I say, we've got obviously TikTok shop right now and I remember especially being obviously at the TikTok growth agency and beforehand, like I was always, it was always a case of having to educate these brands in terms of, okay, you need to get onto TikTok and what TikTok Shop has done is kind of closed that gap because brands can now see that ROI and, rather than having to educate brands now, they're obviously just trying to figure out how do I actually get on the platform. So you've got TikTok Shop, which is making massive moves, which we're probably talking about a lot in the upcoming shows. You've obviously got Meta, which does have, technically, instagram shops, and obviously you've got your Meta shops, but they're not got it right in terms from that affiliate standpoint. So I feel like they're obviously going to be seeing what TikTok are doing and they're going to probably start to come back with something a little bit bigger, with them having a bigger audience on the platform as well. They should be able to grow on that side of things. I hope we can start to dig deeper, as the shows go on, into that a little bit more. Obviously, you know YouTube. Again, they're obviously just launched their kind of affiliate portion of it as well, which I feel like, again, it's still so new, but again, brands are starting to jump onto that, pick up on that and again, I'm starting to speak with brands who kind of want to know a little bit more about that, but I feel like there's not enough resources out there currently, at the moment, and again, even when you speak to the they're not really that up to date with it. There's kind of not a department kind of in place ready for this, because I think it's still so new. I feel like going into 2025, it's going to become a bigger thing. So it'd be good to kind of like go through all this, because I think it's an exciting time, especially with how our consumer behavior is shifting.

Speaker 1: 3:20

Again, obviously, I spoke about the three platforms there, but you also see Amazon, who are making moves as well, because the the fact that they feel like they need to be teaming up with someone like TikTok again that kind of shows you that they are not leaving the space. They know that social commerce is growing and they want to obviously get involved with that as well. So that's kind of the whole part of that social commerce, and what you want to expect from this is basically the episode structures. I'm going to basically be going into solo deep dive so obviously just with me, kind of, where it's breaking down brands, breaking out strategies and kind of going through insights and practical tips on that side of things, and then we're going to have also longer discussions and obviously having conversations with guests who are like wherever it's brands who are doing real world social commerce, where it's operators talking about case studies and, again, like I say, getting deep into these people's minds in terms of what they're doing from, like, whether it's a TikTok shop, whether it's a whole social commerce, or even people like, say, operators who are actually building out technology and services for this kind of space as well. So I feel like that's gonna be something that's gonna be really useful.

Speaker 1: 4:18

So I feel like having real conversations with operators, marketers, brand leaders is gonna be really good. So it's not wrong for me always to speak about theory and examples. Obviously I'll be talking about examples, what's happening in our agency, in the brands we're working with, but you're actually going to get real life discussions which you can obviously just listen to at your leisure, which will be really great. And then onwards, I feel like going into more deeper stuff in terms of, like, looking at the stats, stuff, like that. I think that'd be really useful in terms of, because, how consumers are shaping up, it's obviously critical time, I feel like, for brands and people to start to figure out this social commerce shift, because it's definitely moving. Obviously, you've still got your, your dc platform in terms of, like, your dot com. You've got your amazon, you've got your retail. Social commerce kind of brings it all together. So I feel like it's definitely a place that is definitely evolving and I think it's already going to keep getting bigger.

Speaker 1: 5:05

So I just want to inspire the audience to basically have your. Your don't be looking like short term or like, say, having your blinkers on. I always look to the long term for it, because I feel like it's going to be definitely useful for you to start to, to think ahead from that side of things. So, with that, I say I encourage you now, please do go ahead, subscribe so you can obviously stay up to date for, obviously, all the future episodes. And I say even if you want to right now, please leave a review on this because, again, it's always going to push into the hour, which is always going to be great, and, at the same time, if you want to find out more from myself, obviously you can literally find me on linkedin or twitter to google my name. So I've searched my name. Actually, right, you can find stuff there. Or our website is socialtailco and, yeah, we're going to obviously to do this, right, actually, I want to make sure this is something that's going to be perfect for the marketplace.

Speaker 1: 5:50

I feel like it is definitely needed and just kind of give you a tease in terms of the the next episodes, we're going to be talking with some. I've got some good people lined up for you, so I feel like it's going to be really useful. So, if you don't listen to this one, or you do listen to this, like I say, I'm going to do this every every week in terms like where one person listens, 10 people listens, people listen. Let's see where this kind of goes. Okay, so that's kind of my thoughts on that. So I'm going to leave you with that. I hope you will enjoy this. I hope you will stay tuned to this and actually, if you have any questions, actually drop me a message and any of them platforms. Like I mentioned before, I look forward to speaking with you in the next episode, take care.